Any business that wants to have an online presence must be optimised for Google local search as there is not a better place to generate more leads and enquiries to your business than your local vicinity.
When we mean local vicinity this could mean your suburb, city or even country — and in order to beat the competition you must be noticed on the local scene. If you notice when you search for something, in different countries, you get different results. Well this is due to Google local search optmisation – the process of making sure you are being recognised in your local area and not in a totally different continent. If you wish to be noticed in many areas at once this also is achievable via Google local search optimisation.
Google local search optimisation is actually one of the basics that any reputable SEO agency or SEO company should tick off their list at the start of any SEO campaign. Although having said that when people ask: What is SEO? They often go into detail about general web marketing practices and often fail to mention the importance of getting your business setup with Google Business.
Google Business Registration
Google Places Management
Local Business Directory Listings